Our Daily Base™ have been designed for you to use every day as your basic skincare routine. Each Daily Base™ has a multi-functional purpose and is used for cleansing, hydrating and conditioning the skin. All you need is one simple, easy-to-use, mono-dose format. 

Our Power TonIQ™ target specific skin concerns based on the results of your skin diagnostic tool. Every Power TonIQ™ contains a powerful blend of high-performance actives concentrated into one single beauty essence that is absorbed quickly and effectively. 

These actives have been carefully selected from around the world for their proven scientific benefits. Every active ingredient has been clinically tested so that you can be sure they do what they say they do and will give you the desired results. 

There are a number of factors that help us cater to so many different individuals. These include:

The unique process and assessment that we use helps to understand the likely factors that contribute to an individual’s skin concerns. This allows us to narrow down the combination that we think will best suit the individual.

We use data from known variations in ethnicities and likely hereditary patterns to further zone-in on the best combination.

We also have a special algorithm that takes into account age and lifestyle factors to understand and overlay how varying skin ethnicities might behave.

There are thousands of possible combinations when selecting Daily Base and Power TonIQs, this enables us to offer tailored skincare solutions for everyone!

No, our products are NOT tested on animals.

Although some countries still demand animal testing on finished products, we’ve made the decision not to distribute our products in those countries.

Our products are NOT vegan certified, but wherever possible we try to avoid the use of animal-derived ingredients. And, at the moment, none of our formulations contain animal-derived products. 

We do not, under any circumstances, use any ingredients that are derived from endangered marine animals. (For example, squalene)

We also do not use any colours in our products that are derived from animals. (For example, carmine.)

However, future formulations might contain beeswax or lanolin. Although these ingredients are animal-derived, sourcing them does not cause any harm to the animal.

Yes, some of our products do contain alpha-hydroxy acids (AHA). 

Alpha Hydroxy Acids are used for their exfoliating properties. However, this can lead to sun sensitivity due to the resultant thinning of the facial skin. 

If you are using one of our products that contain AHAs, we recommend the additional use of a supplementary skincare product that has the appropriate UV protection. 

Here is a breakdown of our packaging:

Boxes - made from recycled cardboard

Blisters - made from fully recyclable PET and aluminium

Vials - made from 80% recycled PET

Paper bags - paper that is sourced from responsibly managed forests

We currently ship to:

Mainland UK (including Highlands and Islands, Isle of Man, Channel Islands).

Countries in Europe: Austria, Belgium, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Guernsey, Hungary, Iceland, Ireland, Isle Of Man, Italy, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Ukraine, Holy See (Vatican City State)

We will be looking to make our brand available to the rest of the world in the near future.