Skincare Is So Important But Can Be So Confusing...

Why is a good skincare routine important?

A good skincare routine is vital, caring for your skin now is caring for your skin in the future. More than anything, the most important aspect is to get to know your skin and feel confident in the products you are using. 

We all know that skincare is important but sometimes it can get so complicated, and it leaves us more confused than before. How do we know what’s right for our skin when the list of possible ingredients is endless and skincare gurus seem to have nailed a 10 step routine? This means we either stick to what we have known or we play trial and error with little success. 

That is why our Skin Diagnostic provides you with a tailored-to-you solution which is designed to work for you and your unique skin needs, it is proven to be as accurate as a skin expert’s assessment*. We have done the hard work for you so you don't have to (you are welcome!)

(*Study in collaboration with DHEZ, University of Bradford, UK)

Our Daily Base replaces your make-up remover, cleanser and moisturiser, whilst our range of Power TonIQ provide targeted relief for your specific skin needs. 

We aim to give you confidence that your skincare routine is right for you by helping you to understand your skin’s behaviour and what makes yours unique. 

What are the most important skincare products

There is not one definitive answer as everyone’s skin is unique. Depending on your genetic makeup, your lifestyle and skin goals, what products you should use varies from person to person. Gone are the days of ‘skin type for life’, categorising skin based on whether you are oily, dry or combination; that is a thing of the past. So the best skincare routine is one that is tailored to you and adapts your skin’s needs. Take our Skin Diagnostic to get a better understanding of what the most important skincare products are for you. 

At Wǒ we believe in empowering you through knowledge and helping you take back control of your skin. We provide you with all that you need in just a few simple steps. 

We are always around to answer any of your questions, simply DM us via Instagram @wearewo_UK or via email at

Author: Sara Poidevin-Hill

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