Beauty Is The Bond That Connects Us

Understanding your skin - not just how it looks visually but its origins, starts with understanding your heritage, and this is usually learned from our parents, often mothers.

It isn’t just good genes that are handed down from one generation to another -  it’s good beauty advice too, whether it’s to make sure that your foundation doesn’t stop at the chin line, to always remove your makeup before bed or to apply moisturiser to your face and neck in an upwards and outwards motion.

In “Bonding over Beauty, A Mother-Daughter Beauty Guide to Foster Self-Esteem, Confidence and Trust,” Erika Katz offers mums all the information they need to guide their daughters through the trials of womanhood while providing bonding activities they can do with their daughters. She adds that the rituals of beauty bonding and chatting in a “fun and open-minded way will translate into the self-worth and self-esteem that we women take through life.”

It’s no surprise then that historically 64 per cent of daughters say they trusted their mothers over anyone else when it comes to receiving a beauty tip.

The rise of the influencer

But times are changing, and with it, so are the influences and sources we turn to for everyday beauty advice. Beauty influencers have bloomed from a small group of people putting how-to videos and images on social media platforms, into a full-on community, some would even say, a movement, which embraces diversity.

So what does this all mean?

Technology now offers the ability to connect with like-minded people and share ideas with a global community. These flourishing communities, with their constant feedback loops, has given women (and men) more confidence than previous generations. In fact, 86% agree that the “biggest change in culture today is the freedom to express yourself; however you want.”

According to a study by Beautycon Media, Millennials and an emerging Gen Z want to use beauty products as a way of breaking out of conventionality and achieving meaningful connection with others. 

Online communities haven’t just sparked beauty trends, they’ve empowered consumers to experiment with beauty.

Find your beauty bridge

There appears to be an overall change in the culture of beauty trends toward embracing ones inherited characteristics. 

As our consumer habits continue to evolve, the choices we make about the products we buy and how we use those products to express our individuality will change. Be it inspiration from other cultures or exploring our own heritage.

We believe beauty can be used as a tool to bring people together from all corners of the world to talk about their own beauty experiences and to help consumers learn more about themselves and challenge what it means to be beautiful. 

It’s fair to say, beauty is the bridge to meaningful discussions that unites us all regardless of our ethnic demographics or biological skin differences. 

Who influences your beauty regime? Please share your views with our community, by leaving a message below or sharing a DM with us @wearewo_uk.